FTC CAN-SPAM ACT Compliance While Working From Home
Setting Up Email List Software while Working From Home – FTC CAN-SPAM Compliance
Whoa.
I’ve seen a lot of bad advice out there. I’ve taken some, too.
But ignoring the CAN-SPAM act from the FTC in the United States, or similar acts around the world can cost a small business owner BIG TIME! Over $41,000 per violating email, to be specific. Just one email can bankrupt a lot of small-timers.
I thought this one was important enough that I wanted to correct it there… and here. Just in case one of my prospective clients or members or friends or cousins happen upon this post.
In the event that you have an email marketing list… and if you’re selling ANYTHING online or off, you should have a permission-based email list… and someone gives you advice to lie upon setting it up – DO NOT TAKE THAT ADVICE.
If you’re in the United States, there are strict rules about misleading information as it pertains to marketing and promotions online. There aren’t very many… but the ones that are there are pretty serious.
When you set up your email list on any reputable software site, they will ask you for your legitimate business mailing address. Yes you have to give one. Yes it has to be one where you can get mail. No, it doesn’t have to be your home address, if you’re working from home. (One does not want a raving fan wandering through one’s rosebushes, does one?)
Here’s what you do. Get a P.O. box, or other shared mail location situation (check with your CPA – this is a write-off). It can be any address where they would hold your mail for you.
But don’t send your raving fans to Granny’s house, either, ok? Be cool to those who give you their info. Golden rule & all that.