communication and promotion strategy with social media
Nope. When you *know* it’s time for a different direction.
I recently test-drove a software package from some internet marketers that I respect, have actually met in person and really do know what they’re talking about. I took the $1 trial, and paid for the following month or two.
A lot of people have been here, and have paid for products or services, or kept hires longer than felt right, throwing good money after bad… because of something scientists call commitment bias, or sunk cost fallacy, or irrational escalation (different sciences, similar idea). You join a MLM business opportunity, but then realize it’s a pyramid scheme, but you keep going, throwing more money, time, closets in your house to stay in – because you’re confirming your initial decision to join.
One of my recent clients had previously signed on with a company that called him on the phone with pie-in-the sky promises about all of the traffic and sales and submissions they would do for this website that they “made for him” – it was an ugly site ( I don’t mind ugly if it is effective) that just copy/pasted from an email he sent them, complete with typos, spelling errors, etc, onto a page that had minimal business information, colors unrelated to his business and was hosted out of the country. He paid over 3 years and thousands of dollars for this site before he finally asked me for help. We can all learn from this story.
In my case, it was easy to cancel after playing with their software for 2.5 months. Yes, I spent about $400 with their company to test this. But overall is worth it. I now know that this may be good for someone who has zero tech experience, wants a one-stop-shop and is ok with the site not saving work and glitching out on a regular basis. That’s not what I’d want my clients to spend their money on. (If it was good, I was totally prepared to recommend it. I genuinely like the guys that are offering it.)
What are you spending your resources on, to support a decision you previously made? Time resources – like keeping an employee or a job that no longer serves your best interests. Money resources – like paying monthly subscriptions for things and services you don’t get that much joy out of anymore. Environmental resources – stuff taking up space and cluttering closets or desktops that you don’t use and love.
I support you (and myself) in uncluttering your space.