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5 Ways NOT Having a Mobile Website Costs Your Business $$$
Not having a mobile responsive website is hurting your business.
How bad is it?
Let’s get into the statistics & you can assess your own situation.
1.) 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)
2.) Mobile usage accounts for 60% of digital time in the majority of global markets, according to comScore.
3.) And half of consumers reach for their mobile phone within minutes of waking up in the morning.
4.) 88% of consumers who search for a type of local business on a mobile device call or shop that business within 24 hours. (Nectfy)
Where are they searching?
5.) 75% use Google, according to data collected by Net Marketshare over the last year. Bing (Microsoft) accounts for 8% and Yahoo has 5% of search share.
Why is this important?
If you can’t be found by the people searching on Google for the products or services you offer, their purchase will go to a competitor who IS. This data shows you a roadmap of where you should be spending your time, effort, and budget if you want to compete in an increasingly digital marketplace.
I get it. It’s not your fault. You have a business, and your expertise is in doing, or selling whatever your product or service happens to be. You probably had your website designed before the recession and chose to invest in other areas of your business growth – like staff development, or (hopefully) customer service. IT, Marketing, and Customer Service are several areas to be looked at as a “cost” rather than a necessity when the bills pile up.
That said, if 57% of people who luckily find your site from their handheld device – whether it be a mobile phone, iPad, kindle or nook – wont stay on the site, forward it to a friend, buy from you, or get in touch – if your website is difficult or impossible to read from the computer they carry around with them! It’s time to get serious about insuring your businesses future.